The industrial processes of making clothing today positions the fashion industry as the 2nd largest polluter on the planet (after fossil fuels).
At Double Eleven we’re presenting an alternative concept by repurposing and or upcycling some of the vast amounts of unused, mint condition textiles that we find in warehouses throughout the US. Some are vintage military, some Japanese, others are Italian, but they’ve all ended up here and we saw an opportunity.
Approximately 80% of the negative environmental impact sits on the textile production side of the garment because it’s a lengthy and depleting process to make virgin textiles, from the field to the factory floor. Then there's the subsequent manufacturing, home laundry and afterlife of garments, but it's fair to say the bulk of the damage is done upfront before the finished fabric is made into clothing.
By removing the need to produce and use any new textiles (and only sourcing them within the United States), we remove a significant portion of the problem. It seemed like a good place to start.